Have a look at Reebok's new innovation !

When climate activist Greta Thunberg, 16, addressed the U.N.'s Climate Action Summit in New York City last 3 months ago, climate a...

When climate activist Greta Thunberg, 16, addressed the U.N.'s Climate Action Summit in New York City last 3 months ago, climate and environmental issues are much trending these days. Major multinational companies are trying to make their products and services eco-friendly. Here’s how reebok have it’s answer….

Reebok will have "plant-based" footwear on shelves this year. Adidas already sold a sneaker produced from ocean-plastic, but Reebok's "Cotton + Corn" push is focused on shoes that are made from sustainable, growing materials, that can even be used as compost after they're worn out.

Here’s what the Reebok Future head Bill McInnis said, "We like to say, we are 'growing shoes' here at Reebok. Ultimately, our goal is to create a broad selection of bio-based footwear that can be composted after use. We'll then use that compost as part of the soil to grow the materials for the next range of shoes. We want to take the entire cycle into account; to go from dust to dust."

The Forever Floatride GROW is the latest example of Reebok's commitment to reduce the use of petroleum-based plastics in footwear by making products with plants. This trailblazing innovation in footwear rivals the best performance running sneakers on the market without sacrificing sustainability.

The new shoes have a highly cushioned midsole built from sustainably grown castor beans, which is important for supporting the foot while running.The upper part of the Forever Floatride Grow is made from biodegradable and sustainably sourced eucalyptus tree, which Reebok says is strong and breathable. The sockliner is made from an even more unusual material, using Bloom algae foam which should make it odor resistant. Finally, the outsole is made from natural rubber from rubber trees, instead of the typical petroleum-based rubber.

We can see the shoes by fall 2020.

Till then stay tuned to Technical’s Take.

Happy Learning :)